To think out loud in public. It’s a place to document how I approach SEO systems, what I’ve learned working on complex sites, and how my thinking keeps evolving. It’s not meant to sell anything aggressively. If it helps someone else think more clearly, that’s a win.

Yeah, constantly. I have a problem. The portfolio sites are one thing, but I also build stuff purely because I’m a fan of something and want it to exist. The Crawler’s Cookbook is a Dungeon Crawler Carl fan site I built because the series needed a proper reference hub and nobody had made one yet. The Quack Report is an Oregon Ducks football site because apparently watching every game isn’t enough, I also need to build an entire website about it. Both started as “I’ll just make a quick page” and became full sites. That’s usually how it goes.

Awesome question, thanks for asking, wow! Because my brain is always looking for the underlying system, even when something could just be left alone. Once I notice a pattern, it’s hard to unsee it, and my default response is to keep pulling the thread.

Clear structure and consistency beat clever one-off ideas every time. In SEO, in work, and honestly in most parts of life. Structure compounds. Life swings.

That “SEO is dying, lol.” It isn’t. It’s just evolving, which is a very different thing. What’s dying are shortcuts, surface-level tactics, and the idea that you can outsmart search systems without understanding how they work. The fundamentals still matter. Structure still matters. Clear intent still matters. The people struggling are usually the ones doing SEO like it’s still 2015.

Music listening. No algorithms, no efficiency, nada. I’ll replay the same song 20 times a day until I hate it. Pretty embarrassing.

My entire health database, whether it’s steps, sleep, calories, workouts, heart rate, body fat %, LDL cholesterol, whatever, it’s insane. I gotta chill.

Most embarrassing? Probably watching other people play professional video games. No need to elaborate, that’s already as nerdy as it gets.

Yes, but selectively. I take on a small number of freelance projects through Rose City Marketing, usually advisory, audits, or focused system work rather than endless task lists. If it looks like a fit, great. If not, no hard feelings.

There’s something personal with me and traffic. I just don’t have the patience.

Honestly, that I’m an introvert. Love my house, love being alone. My social battery dies so quickly, and if I’m not around the right people, it’s no fun.