SEO and AI visibility strategy for enterprise brandsSenior SEO Manager at Optimal, a OneMagnify company
Summary
I build SEO systems for enterprise brands navigating the shift from search engines to answer engines. Technical foundations, content architecture, and discoverability frameworks that get content found, understood, and chosen wherever search happens next.The system I run (opens a public page)
I also run my own sites as a public test bed for the same system. Across them, Google and Bing sent 24K search clicks in September, up 21% from August. Every month, every site (opens a public page)
Optimal, a OneMagnify company | May 2026 to present | Austin, Texas
Own SEO and AI visibility strategy for enterprise client programs, spanning traditional organic search and emerging answer-engine surfaces including AI Overviews, ChatGPT, Perplexity, and Gemini.Get found
Lead cross-functional strategy with content, engineering, and analytics teams to translate the shifting search ecosystem into measurable visibility, citation, and traffic outcomes.When I bring people in (opens a public page)Get chosen
Senior Digital Marketing SEO SpecialistJul 2023 to May 2026
Designed repeatable SEO systems that scaled across large multi-brand websites, aligning technical foundations, content architecture, and internal linking frameworks.Systems on complex sites (opens a public page)
Led SEO strategy across enterprise website launches, preserving and expanding organic visibility through site migrations and platform moves. How the launches ran (opens a public page)
Digital Marketing SEO SpecialistJun 2021 to Jul 2023
SEO and Search Strategy Lead
Rose City Marketing, and my own sites
May 2020 to present
Build and run my own content and reference sites as a public test bed for the same SEO system, using AI tools (Claude Code) under my direction.
On nights and weekends I build and run my own sites, a few of them unnamed, with the same system I use at work. Each has a case study on haydenschuster.com, misses included. I use AI tools like Claude Code to build and check faster; the strategy, the standards and every call are mine.
My first marketing job, and where I found my love for SEO.
Digital Marketing Specialist from Sep 2018, after Marketing Assistant, and where I found my love for SEO: event marketing across social media, paid ads, newsletters, digital design and sponsorship fulfillment.
Digital Marketing SpecialistSep 2018 to Aug 2020
Marketed every kind of event the center hosted.
Ran social media, paid search and social ads, and the email newsletters.
Designed the digital pieces: ads, social graphics and emails.
Fulfilled the digital side of sponsorships.
Marketing AssistantJan 2018 to Sep 2018
The case studies behind this resume
One per site, same shape each time: the result with its number, what I built, what happened, the miss, the receipts. Each one proves one rule from my SEO system.
