Summary
Senior SEO Manager leading SEO and AI visibility for enterprise brands across many industries. I start from what customers search for, build the site structure and content that answers it, and measure it in Google, Bing and AI answers.
I also run my own sites as a public test bed. Across them, search clicks went from 1.7K a month to 24K in 5 months (April 2026 to September 2026). The sites have been in search for 3 to 8 months, as of Oct 10, 2026. Every month, every site (public evidence)
Experience
- Own SEO and AI visibility strategy for enterprise client programs, spanning traditional organic search and emerging answer-engine surfaces including AI Overviews, ChatGPT, Perplexity, and Gemini.
- Build structured data, content and reporting programs so brands get cited in AI answers as well as ranked in Google.
- Lead cross-functional strategy with content, engineering, and analytics teams to translate the shifting search ecosystem into measurable visibility, citation, and traffic outcomes.
- Lead the SEO side of client meetings with executives: what to change, in what order, and how we'll know it worked.
Client names and numbers stay private. How I work at Optimal
- Senior Digital Marketing SEO Specialist Jul 2023 to May 2026
- Led SEO strategy across five enterprise website launches, preserving and expanding organic visibility during complex site migrations and platform transitions.
- Designed repeatable SEO systems that scaled across large multi-brand websites, aligning technical foundations, content architecture, and internal linking frameworks.
- Led SEO in client meetings with executives and turned what the search data showed into growth plans.
- Digital Marketing SEO Specialist Jun 2021 to Jul 2023
On nights and weekends I build and run my own sites, where I can test ideas and show every number. Each one has a case study: what I built, what happened, and the miss when there was one.
Every site, with its numbers month by month
Where I started, 2018 to 2020
-
Clark County Event Center, my first marketing job Jan 2018 to Aug 2020
- Digital Marketing Specialist Sep 2018 to Aug 2020
- Marketing Assistant Jan 2018 to Sep 2018
