Why local SEO is underrated
What local SEO is, why businesses underrate it, the tools I use, and the three pillars a local plan needs.
Industry SEO
Every industry has its own search physics.
Writing on how search behavior, competitive dynamics, and content expectations differ across automotive, equipment, SaaS, local services, and the patterns that repeat across verticals.
1 post
How the same system changes from one industry to the next
Auto dealership SEO trends for 2026
Five SEO trends for car dealerships, from AI summaries to local listings.
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Industry SEO has 1 post so far. Local SEO shares it and has 2 posts.
One real search for each kind of site I run
My own sites fall into three kinds by who they serve. Here is one search Bing's AI ran for each, word for word as Bing recorded it, and the site its answer cited.
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For fans
fiction a forthcoming book release date
(query paraphrased to protect project identity) -
For people mid-task who need a number
what size wire for 60 amp
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For people deciding what to buy or use
does flint michigan have clean water 2026
Bing gave the three searches three different labels: Informational, Learn and Solve, Local.
Bing Webmaster Tools AI Performance, grounding query export, Apr 13 to Oct 11, 2026, data through .
Why SEO tactics don't transfer between industries
The pattern I've observed across verticals is that the structural challenges repeat but the surface-level tactics don't transfer. Every multi-location business struggles with governance and consistency. Every high-consideration purchase industry needs content that serves multiple decision-makers at different funnel stages.
From the Industry SEO page on the old version of this site, first published January 2026.
More on how SEO changes by industry
Industries matter less than the decision the searcher is making. That thinking, with the page each decision needs: