Industry SEO
Every industry has its own search physics.
Writing on how search behavior, competitive dynamics, and content expectations differ across automotive, equipment, SaaS, local services, and the patterns that repeat across verticals.
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Read the articleHow I think about industry SEO
The pattern I've observed across verticals is that the structural challenges repeat but the surface-level tactics don't transfer. Every multi-location business struggles with governance and consistency. Every high-consideration purchase industry needs content that serves multiple decision-makers at different funnel stages.
From the Industry SEO page on the old version of this site, first published January 2026.
More on how SEO changes by industry
Industries matter less than the decision the searcher is making. That thinking, with the page each decision needs: