How people search, how pages get found, and what the numbers can and cannot explain.
21 posts across 8 topics. Pick the subject you came for; each has its own reading list.
Want one place to begin? Start with how AI chooses which brands to name.
How AI answers pick which brands to name, the three tests content has to pass, and the receipts from a fan site that wins.
Nine things that broke on three AI-built reference sites, ranked by severity, and the rules that stopped them repeating.
Strategy decides what to build; systems decide whether it holds together as the site grows. The two side by side.
Technical SEO answers three questions for crawlers and people: what a page is about, how it relates, and why it exists.
The searcher is evaluating, not browsing. Query patterns, the page types, what to include and cut, and how to spot a broken comparison.
Shorter versions, first, on LinkedIn
The rest are on my profileFollow on LinkedIn