I write down what I learn about how people search and what gets a page found, understood and chosen.
Start with how AI chooses which brands to name
27 posts across 8 topics
Each of these 27 posts answers one question. Find the problem that sounds like yours and tap the question to go straight to its post.
Rather practice? Pick your question and try it on a real report:
Want one place to begin? Start with how AI chooses which brands to name.
An existing gift guide becomes more useful for holiday buyers through clearer recommendations, timely details and links from related pages.
The intent Bing gives the searches AI answers run before citing my sites, site by site, and why that is no reason to build a page for each one.
What belongs in a topic cluster now that AI answers run their own searches, and how I read my own data to find the next page or the next section.
How I check whether a page can be found, sourced and clearly quoted, with evidence from my own sites.
Nine things that broke on three reference sites I built in early 2026, ranked by severity, and the checks I wrote so they stay fixed.
Shorter versions, first, on LinkedIn
The rest are on my profileFollow on LinkedIn
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