Get found
Can the person with this need find the right answer?
First I check that the right person can reach the answer at all: I work out what they're asking, then give the page a clear place in the site, so Google, Bing and AI answers can find it.
Measured resultWireRef. WireRef's readers find it on Bing and in Copilot, so that's where its effort goes: its Bing clicks grew from 655 in April to 2.8K in September 2026. Bing Webmaster Tools and Google Search Console, data through Oct 8, 2026
The five pieces of this outcome
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Crawl and index health
Google had 1.6K CheckMyTap pages indexed in April 2026 and 218 by October. I measured the gap, wrote up the miss, and added a check that stops the site from publishing when it finds a known kind of error. The CheckMyTap story
CheckMyTap. Bing went from 560 to 1.4K indexed CheckMyTap pages in April 2026 alone. Bing Webmaster Tools, index counts, data through Oct 4, 2026
Where it shows: CheckMyTap, Technical: structure, templates and checks
Why a page isn't getting found, and how I find where it stops
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Rendering and speed
This site sends plain HTML with no embeds, loads its only outside scripts (analytics) after the page, and sets every image size, so nothing jumps while it loads. The technical work on my own sites
An independent fan reference. On my independent fan reference, main content appeared in about 0.9 seconds or less for 75% of measured phone page loads (Chrome UX Report snapshot, Nov 12, 2026). I compare this field measurement with lab checks before prioritizing speed work. Chrome UX Report, phone, 75th-percentile Largest Contentful Paint, data through Nov 12, 2026
Where it shows: Technical: structure, templates and checks
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Site architecture
At work, content is infrastructure: each page has a job, a place in the architecture and a reason to be cited, settled before anything gets drafted. How I work
Two reference sites. On GageRef and CheckMyTap, the top ten Bing searches bring only about a tenth of the clicks (10% and 12% over four weeks). The rest come from hundreds of different long-tail searches, which is what a page template built for scale is supposed to do. Bing Webmaster Tools, search queries, four weeks, data through Oct 8, 2026
Where it shows: Enterprise SEO work
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Internal link strategy
Every post on this site links to the topics it's filed under, and every topic page links to every post filed under it, so you can always get back the way you came. The checks behind this site
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Migrations and redirects
Moving this site off WordPress, every one of 158 old URLs got a new home chosen by hand, so nothing anyone had linked to breaks. The decision log
This site. Bing's AI answers were already citing 9 of my old posts. All 9 old URLs redirect to their new pages. Bing Webmaster Tools, AI Performance, and this site's redirect file, data through Aug 26, 2026
Where it shows: Technical: structure, templates and checks
Before choosing a fix, practice reading an indexing report or check whether a suggested topic needs a new page. Both lessons ask you to explain what the evidence supports. For AI search, decide what impressions, citations and referral sessions actually measure before changing the plan.