Hayden SchusterHelping brands get found

What would you like to know?

Pages shown most in search
  1. What is commercial search intent, and what page does it need?What is commercial search intent?
  2. What is navigational search intent?What is navigational search intent?
  3. What has he written about search behavior and intent, and how does he think about it?Search behavior and intent

Ranked by page impressions, including former addresses redirected here. These are search appearances, not visits or searches for these questions.

Google: Jun 22, 2026 to Oct 19, 2026
Bing: Jun 25, 2026 to Oct 15, 2026

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Get found

Can the person with this need find the right answer?

Get found. Can the person with this need find the right answer?

Start with whether the right person can reach the answer. The work behind it is understanding their question and giving the page a clear place in the site.

Measured resultWireRef. WireRef's readers find it on Bing and in Copilot, so that's where its effort goes: its Bing clicks grew from 655 in April to 2.8K in September 2026. Bing Webmaster Tools and Google Search Console, data through Oct 8, 2026

How I work on this

Back to the whole system

Next: once the page is found, does it make sense?

Ask Bella

Ask Bella Hayden's corgi, who answers from this site and cites every fact.

BELLA

WOOF. I'm Bella, Hayden's corgi. He's my human. Ask me about him; every answer cites its source.

How it works: the answers are written ahead from this site's pages, and anything else gets a search of the site that shows you its exact words. Every claim has a numbered source you can tap. Nothing is generated while you wait, nothing is made up, and nothing you type leaves your browser. Every answer, in plain HTML

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