The Quack Report: 187 of September's 444 Google clicks came on one Saturday, Sep 5, 2026, the opener at Autzen

For Ducks fans who want the game, the stakes and the fun before kickoff.

I was going to Autzen Stadium before I could walk. My parents took me as a baby. The Quack Report is my independent Ducks site, built by one fan since March 2026.

Go to The Quack Report Read the story

Captured at 390px, October 20, 2026. Unedited full capture · Current page
The Quack Report's UCLA game page on a phone: our call, graded, revised down from 41-14 and still wrong

7 months in In search since Mar 16, 2026; data through Oct 16, 2026

  1. First recorded version Mar 15, 2026
  2. Seen on Google Mar 16, 2026
  3. Seen on Bing Apr 15, 2026
  4. First 100-click month Jul 2026, 140 clicks
  1. First 1K-click month Sep 2026, 1.5K clicks
  2. A mistake, and the fix Sep 6, 2026
  3. Now, 7 months in Sep 2026, 1.5K Google and Bing clicks, best month yet
  • 1KBing clicks in September 2026, against 23 in April 2026
  • 444Google clicks in September 2026, the best month from April to September 2026
  • 158URLs in the site's sitemap, and it isn't done

AStart from the personIts mascot: Espeon

How a lifelong fan ends up building the site

I need to get something out of the way. SURPRISE: I am way too emotional about Oregon Ducks football. This has been true for my entire life. It will not be changing.

I grew up on it. Saturday afternoons in the fall were non-negotiable. The entire weekend is focused on the game. Pregaming for the full day. Watching ESPN until midnight just to MAYBE see a clip of the game I just watched live. College gameday every chance we got. Constant drives from Portland.

SO. MANY. MEMORIES. USC 2009 Halloween night. Stanford comeback. Being in AZ to watch Cam and Auburn beat us in the Natty. List goes on and on.

The Mariota years wrecked me

You come out a person who checks spring practice reports in March like they contain classified intelligence. You come out a person who has opinions about defensive line rotation depth. You come out a person who builds entire websites about it.

That’s what being a Duck is. You know the glory is real because the pain is real. You can’t separate them.

From my post introducing the site, published March 16, 2026.

From one schedule page to a full site

There’s no version of my life where I don’t eventually build a website about this.

I build websites. That’s my job. I think about how information should be organized so people can actually find what they’re looking for. I cannot turn this off. It runs in the background constantly.

It started as “I’ll just make a schedule page.” My post on March 16, 2026 put it plainly: It is 109 pages now. It is not done. On 2026-10-11, the live sitemap listed 158 URLs, with 12 games on the 2026 schedule and 28 player profiles.

The schedule, the roster and depth chart, injuries, recruiting and the program's history, all in one place. If you check spring practice reports in March like a normal person, this site is for you.

On thequackreport.com

Counted on thequackreport.com, 2026-10-11: homepage cards, main menu and sitemap.

Did anyone come? Yes, on game days

Google clicks rose every month from April to September 2026. Bing clicks rose every month from April to September 2026 except June. September 2026 was the best month on both engines, with 444 Google clicks and 1K Bing clicks.

How much of September 2026 came from one Saturday? 187 of September's 444 Google clicks came on Sat, Sept 5, the opener against Boise State at Autzen. On 18 of September's 30 days, Google sent fewer than 10 clicks.

Four game days brought 240 of September's 444 Google clicks. The other 26 days shared 204.

Game day at AutzenGame day on the road

Four game days brought 240 of September's 444 Google clicks. The other 26 days shared 204.
DayClicksMarkNote
10 clicks
8 clicks
12 clicks
12 clicks
187 clicksGame day at Autzenvs Boise State, Autzen Stadium, Eugene
31 clicks
17 clicks
6 clicks
5 clicks
5 clicks
4 clicks
15 clicksGame day on the roadat Oklahoma State, Boone Pickens Stadium, Stillwater
11 clicks
5 clicks
5 clicks
2 clicks
4 clicks
10 clicksGame day at Autzenvs Portland State, Autzen Stadium, Eugene
4 clicks
3 clicks
8 clicks
4 clicks
7 clicks
5 clicks
2 clicks
28 clicksGame day on the roadat USC, LA Memorial Coliseum
15 clicks
11 clicks
5 clicks
3 clicks
Google Search Console, clicks per day, September 2026; game dates from The Quack Report's own schedule file, data through .

How I measured it. Google Search Console and Bing Webmaster Tools, daily totals summed by month, pulled 2026-10-20 and 2026-10-19. The 2026 season started in September. These numbers can't separate the season from anything changed on the site.

Clicks by month follow the football season

Ducks football started on Sep 5, 2026, so September against the summer before it mostly measures the calendar. The fair comparison is the same weeks of last season, and this site wasn't live for that one.

Data through

September 2026

A mistake, and the fix,

Stopped building fan features that need a crowd to work

  • Google: down, 323 clicks the four weeks before and 216 the four weeks after
  • Bing: up, 600 clicks the four weeks before and 933 the four weeks after

This lines up the four weeks before and after; it doesn't prove the decision caused the change.

April 2026: what else happened

This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.

May 2026: what else happened

This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.

June 2026: what else happened

This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.

July 2026: what else happened

This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.

August 2026: what else happened

This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.

September 2026: what else happened

This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.

HI-SCORE the best month so far

Google Bing A mistake, and the fix Each marker sits under its month; tap one to see the four weeks before and after. In season Off season A Google or Bing change The row under the markers is what else happened; tap a month for it. Under each month, how much it rose or fell from the month before. Complete months only. Google Search Console and Bing Webmaster Tools, data through .
Search clicks up 169% in September, a new best month, and the fifth month in a row it grew.
MonthSearch clicksChange from the month before
April32first month
May73up 128%
June77up 5%
July140up 82%
August549up 292%
September1.5Kup 169%

In Google's AI answers

AI Overview appearances up 288% in September, a new best month.

Data through

August 2026: what else happened

This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.

September 2026: what else happened

This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.

HI-SCORE the best month so far

A Google or Bing change The row under the months is what else happened; tap a month for it. Under each month, how much it rose or fell from the month before. Complete months only. Google Search Console, Generative AI report (times a page showed up in an AI answer, clicked or not), exported by hand, data through .
AI Overview appearances up 288% in September, a new best month.
MonthAI Overview and AI Mode appearancesChange from the month before
July76first month
August732up 863%
September2.8Kup 288%
The numbers, month by monthThe Quack Report's search clicks and the changes I made, data through Oct 23, 2026
The Quack Report: changes I made, and search clicks on Google and on Bing compared with the month before, by month
MonthChanges madeGoogleBing
Apr 2026 36first monthfirst month
May 2026 3too few to tellup 148%
Jun 2026 2too few to telldown 11%
Jul 2026 6too few to tellup 80%
Aug 2026 25up 135%up 374%
Sep 2026 44up 293%up 136%

content technical data other

I grade my score calls in public

Every game page also carries my score call before kickoff, and after the game the site grades it in public. I set one rule on September 6, 2026 for anything fans can join in on: it has to be worth reading even when nobody else plays along. My own graded call passes that test with zero participants. When I change a pick, the page keeps the original next to it.

As of October 11, 2026, five games in, I had picked 3 of 5 winners and no exact scores. Add up how far off both team scores were, and I missed by 23.8 points a game. The worst: I called Oregon 52, Oklahoma State 10, at very high confidence, and Oklahoma State won 39 to 31. The UCLA page shows a revision: I moved the call from Oregon 41, UCLA 14 to Oregon 28, UCLA 13 on September 27, and UCLA still won, 17 to 15.

How I measured it. I reran the site's own grading function over its 12 published calls and its game log, last updated October 11, 2026, when five games had results. The live homepage showed the same line on October 13: "3 for 5 on winners, 23.8 points off a game."

Then I built a game

Google traffic follows game days. Steady readership between games does not show up in this data yet.

The Pokémon Lineup lets a fan pair real Oregon Ducks with Pokémon partners, get a team score, and send the link to a friend to see if they can top it. It went live in October 2026, in the middle of the season.

Build a lineup

It never rains at Autzen Stadium.

Where these numbers come from

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