The Quack Report: 187 of September's 444 Google clicks came on one Saturday, Sep 5, 2026, the opener at Autzen
For Ducks fans who want the game, the stakes and the fun before kickoff.
I was going to Autzen Stadium before I could walk. My parents took me as a baby. The Quack Report is my independent Ducks site, built by one fan since March 2026.
Go to The Quack Report Read the story

7 months in In search since Mar 16, 2026; data through Oct 16, 2026
- First recorded version Mar 15, 2026
- Seen on Google Mar 16, 2026
- Seen on Bing Apr 15, 2026
- First 100-click month Jul 2026, 140 clicks
- First 1K-click month Sep 2026, 1.5K clicks
- A mistake, and the fix Sep 6, 2026
- Now, 7 months in Sep 2026, 1.5K Google and Bing clicks, best month yet
- 1KBing clicks in September 2026, against 23 in April 2026
- 444Google clicks in September 2026, the best month from April to September 2026
- 158URLs in the site's sitemap, and it isn't done
AStart from the personIts mascot: Espeon
How a lifelong fan ends up building the site
I need to get something out of the way. SURPRISE: I am way too emotional about Oregon Ducks football. This has been true for my entire life. It will not be changing.
I grew up on it. Saturday afternoons in the fall were non-negotiable. The entire weekend is focused on the game. Pregaming for the full day. Watching ESPN until midnight just to MAYBE see a clip of the game I just watched live. College gameday every chance we got. Constant drives from Portland.
SO. MANY. MEMORIES. USC 2009 Halloween night. Stanford comeback. Being in AZ to watch Cam and Auburn beat us in the Natty. List goes on and on.
The Mariota years wrecked me
You come out a person who checks spring practice reports in March like they contain classified intelligence. You come out a person who has opinions about defensive line rotation depth. You come out a person who builds entire websites about it.
That’s what being a Duck is. You know the glory is real because the pain is real. You can’t separate them.
From my post introducing the site, published March 16, 2026.
From one schedule page to a full site
There’s no version of my life where I don’t eventually build a website about this.
I build websites. That’s my job. I think about how information should be organized so people can actually find what they’re looking for. I cannot turn this off. It runs in the background constantly.
It started as “I’ll just make a schedule page.” My post on March 16, 2026 put it plainly: It is 109 pages now. It is not done. On 2026-10-11, the live sitemap listed 158 URLs, with 12 games on the 2026 schedule and 28 player profiles.
The schedule, the roster and depth chart, injuries, recruiting and the program's history, all in one place. If you check spring practice reports in March like a normal person, this site is for you.
Counted on thequackreport.com, 2026-10-11: homepage cards, main menu and sitemap.
Did anyone come? Yes, on game days
Google clicks rose every month from April to September 2026. Bing clicks rose every month from April to September 2026 except June. September 2026 was the best month on both engines, with 444 Google clicks and 1K Bing clicks.
How much of September 2026 came from one Saturday? 187 of September's 444 Google clicks came on Sat, Sept 5, the opener against Boise State at Autzen. On 18 of September's 30 days, Google sent fewer than 10 clicks.
Four game days brought 240 of September's 444 Google clicks. The other 26 days shared 204.
Game day at AutzenGame day on the road
| Day | Clicks | Mark | Note |
|---|---|---|---|
| 10 clicks | |||
| 8 clicks | |||
| 12 clicks | |||
| 12 clicks | |||
| 187 clicks | Game day at Autzen | vs Boise State, Autzen Stadium, Eugene | |
| 31 clicks | |||
| 17 clicks | |||
| 6 clicks | |||
| 5 clicks | |||
| 5 clicks | |||
| 4 clicks | |||
| 15 clicks | Game day on the road | at Oklahoma State, Boone Pickens Stadium, Stillwater | |
| 11 clicks | |||
| 5 clicks | |||
| 5 clicks | |||
| 2 clicks | |||
| 4 clicks | |||
| 10 clicks | Game day at Autzen | vs Portland State, Autzen Stadium, Eugene | |
| 4 clicks | |||
| 3 clicks | |||
| 8 clicks | |||
| 4 clicks | |||
| 7 clicks | |||
| 5 clicks | |||
| 2 clicks | |||
| 28 clicks | Game day on the road | at USC, LA Memorial Coliseum | |
| 15 clicks | |||
| 11 clicks | |||
| 5 clicks | |||
| 3 clicks |
How I measured it. Google Search Console and Bing Webmaster Tools, daily totals summed by month, pulled 2026-10-20 and 2026-10-19. The 2026 season started in September. These numbers can't separate the season from anything changed on the site.
Clicks by month follow the football season
Ducks football started on Sep 5, 2026, so September against the summer before it mostly measures the calendar. The fair comparison is the same weeks of last season, and this site wasn't live for that one.
- Best month on record, and the latestSeptember1.5K search clicks
Data through
- April 2026, what else happened: Ducks offseason
- May 2026, what else happened: Ducks offseason; 1 search change
- June 2026, what else happened: Ducks offseason; 1 search change
- July 2026, what else happened: Ducks offseason
- August 2026, what else happened: Ducks offseason; 1 search change
- September 2026, what else happened: Ducks in season; 1 search change
September 2026
A mistake, and the fix,
Stopped building fan features that need a crowd to work
- Google: down, 323 clicks the four weeks before and 216 the four weeks after
- Bing: up, 600 clicks the four weeks before and 933 the four weeks after
This lines up the four weeks before and after; it doesn't prove the decision caused the change.
April 2026: what else happened
- Ducks. Offseason in April, before the college football season started Sep 5, 2026. Source: GoDucks.com, 2026 football schedule, read .
This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.
May 2026: what else happened
- Ducks. Offseason in May, before the college football season started Sep 5, 2026. Source: GoDucks.com, 2026 football schedule, read .
- Google, : The May 2026 core update. Source: Google Search Status Dashboard; my sites' 14 days either side are on the log.
This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.
June 2026: what else happened
- Ducks. Offseason in June, before the college football season started Sep 5, 2026. Source: GoDucks.com, 2026 football schedule, read .
- Google, : The June 2026 spam update. Source: Google Search Status Dashboard; my sites' 14 days either side are on the log.
This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.
July 2026: what else happened
- Ducks. Offseason in July, before the college football season started Sep 5, 2026. Source: GoDucks.com, 2026 football schedule, read .
This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.
August 2026: what else happened
- Ducks. Offseason in August, before the college football season started Sep 5, 2026. Source: GoDucks.com, 2026 football schedule, read .
- Google, : The August 2026 spam update. Source: Google Search Status Dashboard; my sites' 14 days either side are on the log.
This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.
September 2026: what else happened
- Ducks. The college football season began Sep 5 and runs to Nov 28, 2026. Source: GoDucks.com, 2026 football schedule, read .
- Google, : The September 2026 spam update. Source: Google Search Status Dashboard; my sites' 14 days either side are on the log.
This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.
HI-SCORE the best month so far
| Month | Search clicks | Change from the month before |
|---|---|---|
| April | 32 | first month |
| May | 73 | up 128% |
| June | 77 | up 5% |
| July | 140 | up 82% |
| August | 549 | up 292% |
| September | 1.5K | up 169% |
In Google's AI answers
AI Overview appearances up 288% in September, a new best month.
Data through
- August 2026, what else happened: 1 search change
- September 2026, what else happened: 1 search change
August 2026: what else happened
- Google, : The August 2026 spam update. Source: Google Search Status Dashboard; my sites' 14 days either side are on the log.
This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.
September 2026: what else happened
- Google, : The September 2026 spam update. Source: Google Search Status Dashboard; my sites' 14 days either side are on the log.
This is what else was going on that month. I list it for context; nothing here shows any of it moved my clicks.
HI-SCORE the best month so far
| Month | AI Overview and AI Mode appearances | Change from the month before |
|---|---|---|
| July | 76 | first month |
| August | 732 | up 863% |
| September | 2.8K | up 288% |
The numbers, month by monthThe Quack Report's search clicks and the changes I made, data through Oct 23, 2026
| Month | Changes made | Bing | |
|---|---|---|---|
| Apr 2026 | 36 | first month | first month |
| May 2026 | 3 | too few to tell | up 148% |
| Jun 2026 | 2 | too few to tell | down 11% |
| Jul 2026 | 6 | too few to tell | up 80% |
| Aug 2026 | 25 | up 135% | up 374% |
| Sep 2026 | 44 | up 293% | up 136% |
content technical data other
I grade my score calls in public
Every game page also carries my score call before kickoff, and after the game the site grades it in public. I set one rule on September 6, 2026 for anything fans can join in on: it has to be worth reading even when nobody else plays along. My own graded call passes that test with zero participants. When I change a pick, the page keeps the original next to it.
As of October 11, 2026, five games in, I had picked 3 of 5 winners and no exact scores. Add up how far off both team scores were, and I missed by 23.8 points a game. The worst: I called Oregon 52, Oklahoma State 10, at very high confidence, and Oklahoma State won 39 to 31. The UCLA page shows a revision: I moved the call from Oregon 41, UCLA 14 to Oregon 28, UCLA 13 on September 27, and UCLA still won, 17 to 15.
How I measured it. I reran the site's own grading function over its 12 published calls and its game log, last updated October 11, 2026, when five games had results. The live homepage showed the same line on October 13: "3 for 5 on winners, 23.8 points off a game."
Then I built a game
Google traffic follows game days. Steady readership between games does not show up in this data yet.
The Pokémon Lineup lets a fan pair real Oregon Ducks with Pokémon partners, get a team score, and send the link to a friend to see if they can top it. It went live in October 2026, in the middle of the season.
It never rains at Autzen Stadium.
Where these numbers come from
Receipt from The Quack Report

Receipt from The Quack Report




