Local SEO

Local search is where intent meets geography.

Writing on how proximity, search behavior, Google Business Profile signals, and data consistency across surfaces determine which businesses get found when users are ready to act.

2 posts, newest

Start here

Why local SEO is underrated

What local SEO is, why businesses underrate it, the tools I use, and the three pillars a local plan needs.

Read the article

Keep reading

More on local SEO, newest first.

How I think about local SEO

On a single-location site, it works as a checklist: claim the profile, add the address, collect reviews, done. But the moment you add a second location, the dynamics change completely.

Google doesn't evaluate your website in isolation. It compares your location page against your Google Business Profile, against third-party directories, against review platforms, against the structured data in your markup.

From the Local SEO page on the old version of this site, first published January 2026.

Ask Bella

Ask Bella Hayden's corgi. Answers from this site, every fact sourced.

BELLA

WOOF. I'm Bella, Hayden's corgi, and he's my human. Ask me about him: what he does, how he works, what he's built. Every answer here was written ahead, checked against this site, and cites numbered sources you can tap.

How it works: answers written ahead and checked against this site's pages, plus a search of the site that quotes it word for word. Every claim has a numbered source you can tap. Nothing is generated while you wait, nothing is made up, and nothing you type leaves your browser. Every answer, in plain HTML

Top