Practice with real search data
Use real search reports to choose what to fix and what to leave alone. Each lesson pairs video with answer explanations and a recommendation you can download.
Choose a lessonChoose the question you’re facing
Start with a report, make a decision, then compare your reasoning with the example recommendation. The videos are short. Take as long as you need to work through each decision.
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Did my traffic really drop?
Work through real Search Console data from The Quack Report. Decide what a traffic change supports before recommending a page rewrite.
Data from The Quack Report
46 seconds of video; self-paced practice
Open the lesson -
Is this really a content gap?
Use real query-to-page reports to decide whether a suggested topic needs a new page, an update to an existing answer or no new work.
Data from The Quack Report, Title Town PDX
18 seconds of video; self-paced practice
Open the lesson -
Why isn’t my page showing up?
Use real Google indexing reports to decide what deserves investigation, what may be intentional and what the totals cannot tell you.
Data from The Quack Report, CheckMyTap, RatingPlate, UpOrbit
20 seconds of video; self-paced practice
Open the lesson -
Impressions went up. Why didn’t clicks?
Compare two real Search Console reports and decide whether more impressions justify a title change, a page review or more pages.
Data from The Quack Report, RatingPlate
20 seconds of video; self-paced practice
Open the lesson -
Is AI search sending you anyone?
Use real Google AI impressions, Bing citations and Clarity source rows to decide what belongs in a traffic report before funding more content.
Data from The Quack Report, WireRef
20 seconds of video; self-paced practice
Open the lesson
Start with a traffic report and decide whether the decline justifies a rewrite.
The examples come from sites I own. For the wider approach behind these decisions, explore my SEO system.