Hayden SchusterHelping brands get found

What would you like to know?

Pages shown most in search
  1. What is commercial search intent, and what page does it need?What is commercial search intent?
  2. What is navigational search intent?What is navigational search intent?
  3. What has he written about search behavior and intent, and how does he think about it?Search behavior and intent

Ranked by page impressions, including former addresses redirected here. These are search appearances, not visits or searches for these questions.

Google: Jun 22, 2026 to Oct 19, 2026
Bing: Jun 25, 2026 to Oct 15, 2026

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Get understood

Can they quickly tell what the answer means for their situation?

Get understood. Can they quickly tell what the answer means for their situation?

A page has to make sense to a person and to the systems reading it. Here is one real page: its visible answer, then the text, headings and links behind it.

Measured resultan independent fan reference. The page that answers the forthcoming book question first drew 52% of the site's Google AI Overview and AI Mode impressions from Jul 12 to Oct 11, 2026: 202K of 387K. Google Search Console, Generative AI features report (pages and dates), data through Oct 11, 2026

How I work on this

Try it on a real search: one search, followed all the way down

Back to the whole system

Next: what makes the answer worth trusting and acting on?

Ask Bella

Ask Bella Hayden's corgi, who answers from this site and cites every fact.

BELLA

WOOF. I'm Bella, Hayden's corgi. He's my human. Ask me about him; every answer cites its source.

How it works: the answers are written ahead from this site's pages, and anything else gets a search of the site that shows you its exact words. Every claim has a numbered source you can tap. Nothing is generated while you wait, nothing is made up, and nothing you type leaves your browser. Every answer, in plain HTML

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