Personal audit: where AI output fails
Nine things that broke on three AI-built reference sites, ranked by severity, and the rules that stopped them repeating.
Also in Technical SEO
Content strategy
Content without architecture is just noise.
Writing on how intent alignment, site architecture, and hub-spoke structure determine whether pages compound in value or cannibalize each other across search and AI surfaces.
11 posts, newest
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SEO strategy vs SEO systems
Strategy decides what to build; systems decide whether it holds together as the site grows. The two side by side.
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More on content strategy, newest first.
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What is commercial search intent?
The searcher is evaluating, not browsing. Query patterns, the page types, what to include and cut, and how to spot a broken comparison.
Also in Search behavior and intent
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Informational vs transactional pages
Learn or act: example queries, the structural differences, page outlines from three industries, bad and good versions, and two checklists.
Also in Search behavior and intent
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What is navigational search intent?
The searcher already chose you. Query patterns, the page types, what to cut, and how to spot friction in your analytics.
Also in Search behavior and intent
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The 4 types of search intent
The four reasons behind a search, a real query for each, and the page each one needs.
Also in Search behavior and intent
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Content structure for answer-first search
When the answer shows up before the click, the page has to be the next step. The four-part structure that does it.
Also in AI and modern search
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How I structured my old site for search
Every structural call behind the WordPress version of this site, written on day 10: pillars, URLs, redirects, breadcrumbs and speed.
Also in Technical SEO
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Why informational content stalls
Informational pages rank and get read, then leave the reader informed but unanchored. What they need to do instead.
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How misaligned intent stalls decisions
Most content stops at awareness. How to build the bridges that move a reader from learning to deciding, with real funnel examples.
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Why transactional pages fail ready buyers
Ready buyers still leave when a page skips the confirmation step. The three questions a transactional page has to answer first.
How I think about content strategy
The most common content strategy mistake I see is building pages around topics instead of around how people actually search. Someone searching "what is a water softener" needs a fundamentally different page than someone searching "best water softener for hard water."
Content strategy is infrastructure. It's deciding what pages should exist, what each one is for, and how they connect to each other.
From the Content Strategy page on the old version of this site, first published January 2026.