Did my traffic really drop?

Decide what to check before changing a page.

For SEO and content practitioners. Use The Quack Report’s search data to write a recommendation you can explain.

Start with the report

Check 1: what would you tell the site owner?

The Quack Report covers Oregon Ducks football. This archived report shows fewer Google clicks in October than September. Your task is to advise whether this report justifies a content rewrite.

Google clicks in the report
PeriodClicks
September 1 to 30, 2026444
October 1 to 23, 2026182

Source: The Quack Report’s archived Search Console export, through 2026-10-23.

Before you open anything else, what's wrong with comparing those two totals?

Checks 2 and 3: a total hides the days inside it

Look for unusually large days and check the dates before explaining the change. A daily pattern can suggest where to investigate; it cannot tell you the cause by itself.

Daily Google clicks, September 1 to October 23, 2026September 5 is the largest day, with 187 clicks. The full daily figures and game context are available in the table below.18702026-09-01: 10 clicks2026-09-02: 8 clicks2026-09-03: 12 clicks2026-09-04: 12 clicks2026-09-05: 187 clicks; Boise State2026-09-06: 31 clicks2026-09-07: 17 clicks2026-09-08: 6 clicks2026-09-09: 5 clicks2026-09-10: 5 clicks2026-09-11: 4 clicks2026-09-12: 15 clicks; Oklahoma State2026-09-13: 11 clicks2026-09-14: 5 clicks2026-09-15: 5 clicks2026-09-16: 2 clicks2026-09-17: 4 clicks2026-09-18: 10 clicks; Portland State2026-09-19: 4 clicks2026-09-20: 3 clicks2026-09-21: 8 clicks2026-09-22: 4 clicks2026-09-23: 7 clicks2026-09-24: 5 clicks2026-09-25: 2 clicks2026-09-26: 28 clicks; USC2026-09-27: 15 clicks2026-09-28: 11 clicks2026-09-29: 5 clicks2026-09-30: 3 clicks2026-10-01: 8 clicks2026-10-02: 9 clicks2026-10-03: 8 clicks; bye week2026-10-04: 7 clicks2026-10-05: 9 clicks2026-10-06: 4 clicks2026-10-07: 7 clicks2026-10-08: 7 clicks2026-10-09: 5 clicks2026-10-10: 36 clicks; UCLA2026-10-11: 12 clicks2026-10-12: 8 clicks2026-10-13: 4 clicks2026-10-14: 9 clicks2026-10-15: 14 clicks2026-10-16: 4 clicks2026-10-17: 7 clicks; Nebraska2026-10-18: 2 clicks2026-10-19: 3 clicks2026-10-20: 2 clicks2026-10-21: 4 clicks2026-10-22: 7 clicks2026-10-23: 6 clicksSep 1Oct 1Oct 23
Recorded Google clicks per day. Highlight: 2026-09-05, Boise State game day.
Inspect or download the daily data
Download daily Search Console data (CSV)
The Quack Report, 2026-09-01 to 2026-10-23
DateClicksContext
2026-09-0110No game listed
2026-09-028No game listed
2026-09-0312No game listed
2026-09-0412No game listed
2026-09-05187Boise State
2026-09-0631No game listed
2026-09-0717No game listed
2026-09-086No game listed
2026-09-095No game listed
2026-09-105No game listed
2026-09-114No game listed
2026-09-1215Oklahoma State
2026-09-1311No game listed
2026-09-145No game listed
2026-09-155No game listed
2026-09-162No game listed
2026-09-174No game listed
2026-09-1810Portland State
2026-09-194No game listed
2026-09-203No game listed
2026-09-218No game listed
2026-09-224No game listed
2026-09-237No game listed
2026-09-245No game listed
2026-09-252No game listed
2026-09-2628USC
2026-09-2715No game listed
2026-09-2811No game listed
2026-09-295No game listed
2026-09-303No game listed
2026-10-018No game listed
2026-10-029No game listed
2026-10-038bye week
2026-10-047No game listed
2026-10-059No game listed
2026-10-064No game listed
2026-10-077No game listed
2026-10-087No game listed
2026-10-095No game listed
2026-10-1036UCLA
2026-10-1112No game listed
2026-10-128No game listed
2026-10-134No game listed
2026-10-149No game listed
2026-10-1514No game listed
2026-10-164No game listed
2026-10-177Nebraska
2026-10-182No game listed
2026-10-193No game listed
2026-10-202No game listed
2026-10-214No game listed
2026-10-227No game listed
2026-10-236No game listed

Watch the walkthrough

56-second silent walkthrough, drawn from the archived export. This is not a recording of the Search Console interface.

Text version

The Quack Report recorded 444 Google clicks in September and 182 from October 1 to 23. What does that change justify?

Start with the dates. September covers thirty days. The October report covers twenty-three.

Open the daily view instead of stopping at the totals. One September day is much larger than the days around it.

September 5 brought 187 clicks. That is 42 percent of September’s total. The chart does not tell us why.

October 22 and 23 are marked provisional, because Search Console's latest days can still change.

Would you start rewriting pages from this report alone? Write what it shows and what you would inspect next.

The site covers football. Most listed games were on Saturdays, but September 18 was a Friday game and October 3 was a bye week, when the team didn't play. What would you compare next?
Clicks per day by kind of day. Game days are the days the team played; other Fridays to Sundays are weekend days without a game; Monday to Thursday are ordinary weekdays. September 5, the opener, and September 6, the day after it, are left out because they carry the opener's traffic. September 18, a Friday game, counts as a game day; October 3, the bye week, counts as an ordinary weekend day. Data from 2026-09-01 to 2026-10-23.
Days includedSeptemberOctober
Game days17.7 a day
over 3 days
21.5 a day
over 2 days
Monday to Thursday6.8 a day
over 18 days
6.6 a day
over 13 days
Other Fridays to Sundays7.3 a day
over 7 days
6.6 a day
over 8 days
See the worked decision

Investigate before assigning a rewrite

October’s recorded clicks are lower, but the two totals cover different periods. September also contains a large day: 187 clicks on 2026-09-05, or 42% of its total. Taking that day out drops September from 444 clicks to 257, which shows how much one day moves the total (a different cut from the matched-dates comparison in check 1). But October has big days too, so rather than deleting days, the fairer test is to compare game days with game days and ordinary days with ordinary days.

Compare relevant dates and inspect the pages and queries behind the change. A schedule can help choose comparisons. It does not establish whether a matchup, search demand, a ranking change or something else caused the difference.

Text version of the worked explanation

Clicks are lower, even on matched dates. The mistakes would be reading the gap from unequal totals, or naming a cause too soon.

Compare the first twenty-three days of each month. September has 375 clicks and October has 182. October is still lower; matching dates does not explain why.

The September spike changes the comparison. Look at that day closely, and don't treat the rest of the month as normal just because it's smaller.

Next, filter the report to pages and queries. Find which pages lost clicks, which searches changed, and whether the comparison fits their purpose.

A traffic total cannot tell you which page to rewrite. Decide on a page change after checking the affected searches and the current answer.

Keep the recommendation specific: clicks are lower in these dates; the cause is not established; inspect pages and queries before choosing a fix.

Check 4: now look at one page

Use a different cut of the report to decide what you can say about the roster page. Write your first view before comparing the explanations.

The owner also asks about one page. On the October 10 game day, the roster page got more impressions than any other page on the site; it lists the team's players and its depth chart, the order of starters at each position. Searches containing “depth chart” gave it 1.3K impressions on October 10 and 94 on October 17. What would you look at before recommending a rewrite?

Searches containing “depth chart” that sent the roster page impressions, as Search Console exported them (“qb” is quarterback). Average position is the page’s spot in the results averaged over every time it appeared, across all these searches; 1 is the top result, so lower is better. Search Console leaves out rare searches, so these rows don't cover every search.
DateImpressionsClicksAverage position
2026-10-10133099.2
2026-10-179418.7
Inspect the query rows behind these totals
Selected exported rows for October 10 and 17, 2026. A missing query row does not establish zero searches.
Date and queryImpressionsClicks
2026-10-10
oregon qb depth chart
3950
2026-10-10
oregon football depth chart
2622
2026-10-10
oregon depth chart
2540
2026-10-10
oregon ducks depth chart
1051
2026-10-10
oregon ducks depth chart 2026
661
2026-10-10
oregon football depth chart 2026
592
2026-10-10
oregon depth chart 2026
530
2026-10-10
oregon qb depth chart 2026
491
2026-10-10
oregon ducks football depth chart 2026
252
2026-10-10
oregon ducks qb depth chart 2026
160
2026-10-10
oregon football qb depth chart
120
2026-10-10
oregon football roster 2026 depth chart
80
2026-10-10
ducks qb depth chart
70
2026-10-10
orgeon depth chart
40
2026-10-10
oregon ducks football roster 2026 depth chart
30
2026-10-10
oregon 2026 depth chart
20
2026-10-10
orgeon football depth chart
20
2026-10-10
2026 oregon football depth chart
10
2026-10-10
oregan football depth chart
10
2026-10-10
oregon depth chart football
10
2026-10-10
oregon ducks 2026 depth chart
10
2026-10-10
oregon ducks 2026 football depth chart
10
2026-10-10
oregon ducks football qb depth chart
10
2026-10-10
oregon fb depth chart
10
2026-10-10
oregon quarterback depth chart
10
2026-10-17
oregon qb depth chart 2026
420
2026-10-17
oregon ducks qb depth chart 2026
301
2026-10-17
oregon ducks football depth chart 2026
50
2026-10-17
oregon football depth chart 2026
40
2026-10-17
oregon depth chart 2026
30
2026-10-17
oregon football depth chart
20
2026-10-17
oregon ducks depth chart
10
2026-10-17
oregon ducks depth chart 2025
10
2026-10-17
oregon ducks depth chart 2026
10
2026-10-17
oregon ducks football 2026 depth chart
10
2026-10-17
oregon ducks football depth chart
10
2026-10-17
oregon ducks football roster 2026 depth chart
10
2026-10-17
oregon football qb depth chart
10
2026-10-17
oregon football roster 2026 depth chart
10
What would you do next before recommending a rewrite?
Download the top pages on each game day (CSV)

Write the recommendation

Keep it brief enough to send to a site owner. Your notes stay in this page until you download them; they are not submitted or saved automatically. Use only information you can share publicly.

Compare with a worked recommendation

Recorded clicks are lower in the October window, including when the same calendar dates are compared. September contains a large spike, but the totals and daily chart do not establish why the change happened. I would compare the affected pages and the same queries across relevant dates, then inspect the roster page’s answer before deciding whether it needs rewriting.

This is a worked recommendation for this data. Compare its evidence and its next check with yours; if you'd check something else first, say what it would settle.

To get the same views for your own site in Search Console, open Performance, then Search results. Set the two date ranges, then use the Pages and Queries tabs, and add a Page filter to see one page’s searches. For more on reading these reports, start with Search Console as a visibility dashboard.

Read why impressions can rise while clicks stay flat

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