Adidas - 2018 World Cup Campaign

Proposal Presented (in class only) May of 2017

Challenge: Create a global advertising campaign for Adidas that will be primarily focused around the 2018 World Cup. Budget: $25,000,000

Approach: We worked in a team of 5 to create a global campaign that exposes a direct parallel between creativity and sport. The Adidas brand doesn't wan't to attach itself to the typical "work hard" message; instead they want their brand to highlight the creativity that lives inside all of their customers.