Category: Content Strategy
-
I’ve been going to Autzen since I was a baby. Of course I built a Website for the Ducks.
I need to get something out of the way. SURPRISE: I am way too emotional about Oregon Ducks football. This has been true for my entire life. It will not be changing. So I might as well share that passion with anyone else who cares, right???? So i made this:
-
Personal audit and lessons learned: AI output fails silently. Domain expertise is what catches it.
I have made so many mistakes. I’m a solo operator with my side projects. Learning new tools and new ways of thinking is hard. Things go wrong. There’s an extreme learning curve with all this crazy new technology shit, and there’s so much I still have to learn. But doing and experimenting in new ways…
-
How to structure content for answer-first search so AI previews help instead of replace you
Answer first search changes what content needs to do. As AI Overviews resolve basic questions directly inside search results, content must move beyond explanation and help users move forward. This article explains how to structure content around intent progression so visibility leads to engagement instead of stopping at understanding.
-
Building a Search System: How I Structured My New Site
This post explains the reasoning behind how this site is structured, including the constraints, tradeoffs, and assumptions that shaped its architecture over time.
-
Why transactional pages fail even when users are ready to buy
Many transactional pages fail because they assume too much. Even when users are ready to take action, pages often skip important context, reassurance, or next steps that users still need. When the content does not match the user’s actual decision state, intent and experience fall out of sync, and conversions suffer.
-
Why misaligned intent stops content from driving decisions
Content breaks when it answers the wrong question at the wrong time. A page can rank and still fail if it does not help users move from learning to deciding. When intent transitions are missing or unclear, users stall, confidence drops, and progress toward a decision stops.
-
Why informational content fails to move users toward decisions
Informational content often does its job too well and then stops. It explains a topic clearly but never helps the reader figure out what to do next. When pages educate without guiding, users stay stuck in learning mode instead of moving toward evaluation or action. Without a clear bridge to the next step, even high…
