Decide what a page needs, using the searches and the answer it already gives.
A free lesson for SEO and content practitioners. Watch the example, then make a recommendation from a different case.
36 seconds. Silent visual example with captions. All case details are fictional.
A search about clamp lamps could come from someone checking whether a lamp will fit. An AI suggests a new page, but the site already has a fitting guide. Watch how that changes the decision.
Someone searches for “clamp lamp desk thickness.” The suggested new page would explain whether a lamp fits a desk. The existing clamp-fit guide already explains measuring the desk edge and comparing it with the chosen lamp’s supported clamp range.
The small-desk lamp guide recommends clamp lamps and links to that fitting guide later in the page. Inspect its excerpt before deciding what to change.
/guides/small-desks/
Clamp lamps preserve desk space. Check the chosen model’s supported clamp range before buying.
Compare the lamp’s footprint with the space left beside your keyboard and other equipment.
Check that the cable can reach the outlet from the position you have chosen.
Check whether a clamp fits your desk (/guides/clamp-fit/)
This is text from the fictional page, not a link to a real lamp guide.
You can improve the route to the existing guide, change its explanation, create a different page, keep things as they are or investigate further. Explain the reader’s task and the evidence behind your first action.
A reasonable first change is to put the fitting link beside the clamp recommendation, where someone is considering that option. The existing fitting guide can remain; the case does not establish a need for a duplicate page.
Next, ask a reader to find and use the fitting instructions. Trouble reaching the guide and trouble understanding the guide would call for different changes: if people can't find the guide, the link needs to move; if they find it and still can't tell whether the lamp fits, the guide's steps need rewriting. Asking someone to use it tells you which, and moving the link alone does not prove either problem is solved.
28 seconds. Silent explanation, opened when you choose.
A different first action can be reasonable when you explain which uncertainty it resolves. The aim is a justified decision, not matching these words.
The same fictional site has an unresolved replacement-part question and some searches about bedside lamps. Use the report and page inventory to review the suggestions below. You do not need a tool account, an API or your own website.
12 selected query and page rows across 3 periods, for mobile searches in the US. May and June are complete months; July ends on the twelfth. These are selected rows, not the whole site’s traffic.
Impressions count appearances in results. Clicks show how often someone selected the result. Average position summarizes where the result appeared; it does not tell you whether a reader found the answer useful.
Download the fictional search report (CSV)Page: /guides/small-desks/
| Row and dates | Impressions | Clicks | Average position |
|---|---|---|---|
| R01May | 120 | 7 | 8.3 |
| R05Jun | 150 | 9 | 7.9 |
| R09Jul 1 to 12 | 70 | 4 | 8.1 |
Page: /guides/clamp-fit/
| Row and dates | Impressions | Clicks | Average position |
|---|---|---|---|
| R02May | 80 | 4 | 6.2 |
| R06Jun | 95 | 5 | 6.4 |
| R10Jul 1 to 12 | 43 | 2 | 6 |
Page: /brands/lumefield/
| Row and dates | Impressions | Clicks | Average position |
|---|---|---|---|
| R03May | 4 | 0 | 12.1 |
| R07Jun | 3 | 0 | 11.6 |
| R11Jul 1 to 12 | 2 | 0 | 12.8 |
Page: /guides/small-desks/
| Row and dates | Impressions | Clicks | Average position |
|---|---|---|---|
| R04May | 9 | 0 | 18.4 |
| R08Jun | 11 | 0 | 17.2 |
| R12Jul 1 to 12 | 5 | 0 | 19 |
No maker response or replacement-parts policy is supplied. You may name further evidence you would seek, but you cannot assume you already have it.
Some may be reasonable, some misleading and some need more information. Do not assume every suggestion is wrong.
There is no number of appearances that makes a question worth answering. A few searches can still be real owners who are stuck, and a support question matters if the page they land on doesn't answer it. The existing brand page has an unanswered question from owners: how to get a replacement shade. Verify the maker’s process before adding advice; do not invent availability or assume a new page is needed.
Bedside searches suggest a possible audience, but this case does not establish whether another guide would help the site or its readers. Investigating the need is defensible. A proposal to create one should say what further evidence would justify it.
July covers only part of a month, while May and June are complete. These rows also omit other site traffic and contain no evidence isolating the effect of a content update. They cannot establish that the update failed.
Checking the maker’s documented replacement process is a reasonable next action. Its value comes from resolving the support question, even though the suggestion came from AI.
Leaving the pages as they are, or waiting for more evidence, can be a strong answer when you explain why. Finishing this form does not certify the skill or establish a traffic result.
Your takeaway should let someone else see what you would change, why it helps a reader and what still needs checking. Use the same four questions on a page you can responsibly edit.
Work you type here is not submitted for assessment. The download is a plain text record, not a score or a certificate.
See how a search becomes a page briefThis page was last updated